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"Great interview! Great guy! Thanks for bringing Jason Kelly into the limelight. I enjoyed all the article and have passed it along to several friends. Well done!" —Lynn
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Sunday July 1 in Outside the lines
The first Sunday's edition of Outside the Lines for the month of July featured an extensive interview of Susannah Ward, an artist, writer, and art model from Ottawa, Canada. In this fun and fascinating interview we explore Susannah's art, and the notion of art modeling as a supplemental income source for artists. Susannah paints and writes several blogs, including one specifically for art models, Diaries of an Art Model. She also has a beautiful website to market her modeling career, and has opened us up to a further exploration in future issues of the ins and outs, challenges and opportunities that face artists' models. You will see more down the line from Susannah in Outside the Lines. Get all the content we send to our members Sunday, July 8 in Outside the Lines
This edition of Outside the Lines features an article about a great way to make sure that you—not chance, and not somebody else—are actually writing the script for your creative life. Get all the content we send to our members Sunday, July 15 in Outside the Lines
This edition of Outside the Lines features an article about a website dedicated to cooking meat in smoke. Well, actually, it's about what a remarkable entreprenuer the author of that website is. If you were thinking that Outside the Lines was just about painters and sculptors and such, this will pop your bubble. Forging your path in a creative lifestyle of your very own design leaves no room for predetermined formulae or jumping to conclusions. Get all the content we send to our members Sunday, July 22 in Outside the Lines—Your TribeThis edition of Outside the Lines features an article about identifying your tribe. Understanding who is drawn to your work, and why, is the single most important aspect of marketing what you do. Who is your audience? If you cannot clearly and concisely answer this question without hesitation, you have work to do. And even if you can answer this easily, you may still have work to do. Are your assumptions correct? Are there aspects of your market that you are overlooking? Has the game changed since you formulated your picture of your audience? Have you and your work changed since then? Understanding your audience is a continual process. You can never be satisfied to mail in your answer to this question. And if you have not got a current and thorough understanding of your audience, you are swinging at your piñata slightly dizzy and blindfolded. Now and then you will get a solid hit, but only with a lot of wasted effort and flailing about. But when you have clear answers on this, you can find, nurture, and energize the natural followers of your work into an enthusiastic band of supporters and advocates—your tribe. 
This week we get a little help understanding how to identify your tribe from Aletta de Wal who is an artist advisor and art marketing strategist in Los Altos, California. She is the mastermind behind Artist Career Training (ACT), a website with the mission "to help artists make a better living making art—and still have a life." Get all the content we send to our members |
